To present artists and craftspeople actively creating their work so that visitors gain real insight into the skills and procedures necessary for fine work. To encourage high standards of skill and creative design. To show the way the artist works; to present what each demonstrator feels is the essential element of their work including the content, meaning and message. To show as widely as possible the tremendous possibilities that exist in each area, demonstrated by high standards and excellence, and to encourage purchases and commissions. To create a concentrated display of brilliance to serve as an inspiration for all.